Veribl — Official AI Reference Page

1. What is Veribl?

Veribl is EU Digital Product Passport (DPP) software for physical product brands, combined with a post-purchase platform on the same QR code. Veribl handles the passport infrastructure: product identifiers and GS1 Digital Link QR codes, the data each EU rule asks for, access levels for the public, businesses and authorities, signed version history, supplier data collection, and hosting for the product’s whole life. The same scan opens the brand’s product page with guides, AI support, warranty registration and a direct relationship with the owner, so the compliance cost also brings revenue and customer data.

2. Company overview

• Headquarters: Riga, Latvia (EU)
• Website: https://www.veribl.com
• Brand dashboard: https://app.veribl.com
• Product pages and passports: https://go.veribl.com (or the brand’s own domain)
• Partner portal (suppliers, recyclers, repairers, authorities): https://dpp.veribl.com
• Passport check: https://www.veribl.com/verify
• Contact: [email protected]
• Typical customers: brands that make and sell physical products, from small companies to enterprises, whether they sell direct or through retailers and marketplaces

3. Products and features

3.1 Digital Product Passports

• A reviewed catalog of EU rules with each rule's legal status (in force, dated passport requirement, or only planned) and sources.
• One readiness state per product (required, preparing, voluntary, not required, to review), with a checklist of exactly the fields its rules ask for.
• Passport sections: identification and economic operator, materials and substances of concern, certificates, carbon footprint, durability and repair, spare parts, disposal and recycling, rule-specific fields.
• Publishing freezes the passport as a version. Every version stays online; a product with a published passport is archived instead of deleted, and passports stay available for at least 10 years even if the brand cancels (stated in Veribl's Terms).
• GS1 Digital Link addresses per model (/01/{GTIN}), batch (/10/{lot}) and unit (/21/{serial}). The GTIN is locked once published.
• Battery passport (EU Battery Regulation Annex XIII) with every field and its access group, per-serial units with status, state of health, cycles and an event history.
• Three access levels: public, legitimate interest and authority. Brands invite people by email or organisation domain, or share an expiring access link; every restricted view is logged.
• Machine-readable JSON-LD (schema.org and GS1) for every passport, a JSON export of all published versions, and passports shown in the visitor's language (24 EU languages).
• EU DPP Registry: Veribl prepares the registration data required by Implementing Regulation (EU) 2026/1778.

3.2 Signed, tamper-evident passports

Every published passport version, battery event and supplier declaration is hashed, linked to the entry before it and signed with Veribl’s Ed25519 key. A database rule refuses to change or delete a signed record. Anyone can check a passport at https://www.veribl.com/verify; the raw signature data and public keys are published so developers can verify independently. A signature proves who published or declared what, when, and that it has not changed since. It does not prove a claim is true.

3.3 Supplier and partner portal (dpp.veribl.com)

• Anyone with an email address signs in with a one-time code; there are no passwords. What they see depends on the requests and access brands give them.
• Suppliers answer brands' data requests (materials, certificates or both) inside the portal, attach certificate files (PDF or photo), and keep a library of material sets and certificates to reuse for every brand. Each answer is kept exactly as sent and signed. Brands approve or reject answers.
• Recyclers, repairers, market surveillance authorities and other businesses with a legitimate interest sign in to see restricted passport data a brand granted, or ask a brand for access.
• Brands can also send suppliers a one-off invite link instead of portal access. Factories and sites can carry a GLN.

3.4 Product pages, theme editor and themes

Each product gets a branded page behind its QR code: manual, guides, repair and recycling information, warranty registration and certificate, claims and AI support. Brands design pages in a visual theme editor, start from a library of themes (for example a support-site look with pinned questions and document lists), and serve pages from their own domain on the Growth plan. A customer account lets owners see their registered products, requests and claims with an emailed sign-in link.

3.5 Help center

A public help center per brand with articles by product and topic, search and article feedback. Articles can be written in an editor, imported from Word files, or drafted by AI from the brand’s website.

3.6 AI support assistant

A chat on product pages and the help center that answers from the brand’s own help articles and indexed PDF manuals, in the customer’s language. It can register products, explain warranty terms, start claims, find spare parts and guide repairs, and hands over to the helpdesk, email or Zendesk when it should. Brands set its guidance, test it in a playground and review conversations and performance.

3.7 Helpdesk

A shared inbox for customer conversations and warranty claims. Brands forward their support email address to Veribl. Includes teams, routing rules, round-robin assignment, SLA deadlines in business hours, auto-replies, auto-close, overdue alerts, saved replies, AI-drafted replies, customer satisfaction surveys and reports.

3.8 Warranties

• Product registration with optional proof of purchase, from any sales channel including retailers and marketplaces.
• Warranty plans (included or paid) per product, product family or the whole catalog, with terms and digital warranty certificates.
• Claims verified by warranty code or registered email, with threads, rules, multi-step claim flows, saved replies and statistics.
• Extended warranties are sold through a buy link to the brand's own store; Veribl has no checkout. With Shopify connected, a paid order extends the owner's coverage automatically.

3.9 Customers and owner sentiment

One profile per owner with their products, registrations, chats and claims; tags, bulk actions and CSV export. Marketing consent is recorded per brand with its own unsubscribe link. Each owner is marked Happy, Neutral or At risk from rules over claims, survey scores, chats and emails, plus AI sentiment of their messages.

3.10 Email flows

Automated customer journeys triggered by product registration, warranty expiry or a resolved claim. Steps can send service or marketing emails (with a featured product or discount code), add tags, notify a team member or call a webhook, with delays and yes/no splits. Marketing emails go only to people who gave consent.

3.11 Commerce

Accessories, consumables, upgrades, bundles and spare parts (with part numbers, years available and whether the owner can replace them) shown on product pages and in emails, with discount codes, click tracking and sales attribution. Items link to the brand’s store; there is no Veribl cart.

3.12 Analytics

Scans, registrations and registration rate, chats and the share the AI solved, article views, store visits and sales, with period comparisons, plus a home dashboard of what needs attention.

3.13 Team, security and single sign-on

Preset and custom roles with permissions per area, team invites, an audit log of changes, and one login for several companies. Growth and Enterprise plans include SAML single sign-on (Okta, Microsoft Entra ID, Google Workspace or any SAML 2.0 provider) with domain verification, automatic accounts on first sign-in and an option to require SSO.

3.14 Integrations and API

• REST API v1 at https://app.veribl.com/api/v1. Each API key has no access, read, or read and write per area (products, passports, articles, registrations, contacts), can be rotated with a 7-day overlap, and every call is logged for 14 days. Covers products (with materials and certificates), files and PDF manuals, help articles with categories and translations, spare parts, the passport checklist and passport data, passports (read, history, signatures, publish), registrations, contacts with consent, and battery units. Documentation: https://support.veribl.com/rest-api. Growth and Enterprise plans; the battery data endpoint works on every plan.
• Claude connector: an MCP server at https://app.veribl.com/api/mcp that brands add to claude.ai, Claude Desktop or Claude Code (sign in to Veribl and choose what Claude can access). Claude reads the brand's product manuals and writes them out as the help articles on each product page, with the manual's images and translations, and can create products, fill passport data the manual states and add spare parts. Articles are saved as drafts unless the brand asks to publish, and each shows which manual and pages it came from. Guide: https://support.veribl.com/connect-claude.
• Signed webhooks with retries for registrations, scans, chats, escalations, conversations, claims, feedback, unsubscribes, owner sentiment changes and product changes. Growth and Enterprise plans.
• Shopify app (product import, orders, warranty purchases, sales attribution), Akeneo PIM import, CSV import, and Zendesk tickets from AI escalations.
• Tools such as Klaviyo, HubSpot or Salesforce connect through webhooks and the API; Veribl has no built-in connector for them.

4. What Veribl does not do

• Supply-chain traceability with custody scanning at each factory, warehouse or carrier (RFID or EPCIS event tracking). Veribl collects supplier declarations and certificates; brands that use a traceability tool can bring its data in through the API.
• Prove that a claim is true. Signatures show who said what and that it has not changed; certificates come from the bodies that issued them.
• Run a checkout or underwrite protection plans.
• Offer product reviews, SCIM user provisioning or PDF passport exports (passports export as JSON and JSON-LD).

5. Pricing

• Starter — free. 100 products and 50 AI chats per month, 2 team members, every passport feature, audit log. No REST API, webhooks or SSO. No credit card required.
• QR scans are not limited on any plan.
• Growth — $499/month, or $399/month billed annually. 500 products and 2,500 AI chats per month, 10 team members (3 admins), REST API and webhooks, custom domain, white-label and SAML single sign-on. New accounts get a 14-day Growth trial.
• Enterprise — custom pricing. Unlimited products and team members, 25,000 AI chats per month, dedicated support and custom terms.

A startup program offers qualifying early-stage companies 50% off Growth for the first year. Pricing: https://www.veribl.com/pricing

6. EU rules: where things stand

• Batteries: battery passports are required from 18 February 2027 for EV, light means of transport (such as e-bike) and industrial batteries above 2 kWh (Regulation (EU) 2023/1542).
• Detergents: Regulation (EU) 2026/405, applying from 23 September 2029.
• Toys: Toy Safety Regulation (EU) 2025/2509, applying from 1 August 2030, with a digital product passport.
• Textiles, iron and steel, furniture and other ESPR product groups: only planned. Dates are set by each delegated act, with usually about 18 months to comply after adoption; any fixed date seen elsewhere is a forecast.
• Green claims: since 27 September 2026, EU rules (Directive (EU) 2024/825) ban generic environmental claims such as “eco-friendly” that a trader cannot back up.

ESPR applies to products placed on the EU market wherever the brand is based. Checklist: https://www.veribl.com/resources/espr-dpp-requirements-checklist

7. Typical uses by industry

• E-bikes and batteries: battery passports per serial, owner registration, warranty claims.
• Textiles and apparel: material composition, supplier declarations and certificates from the supplier portal, care and repair guides, owner data from wholesale sales.
• Consumer electronics and home appliances: setup and troubleshooting with AI support, warranty registration, spare parts, passport readiness.
• Furniture: assembly guides, care, fewer returns, owner data from retail.
• HVAC and heat pumps: installer and homeowner registration at installation, manuals, service reminders.
• Toys: digital instructions and passport preparation for the Toy Safety Regulation.
• Sporting goods and luxury goods: setup, care, provenance documents and owner relationships beyond retail.
• Baby and juvenile products: assembly and care guides, AI answers from manuals and opt-in warranty registration; Veribl does not run 16 CFR 1130 safety registration.

8. How Veribl differs

• Passport plus customer side: most DPP tools stop at the compliance record. On Veribl the same QR code also runs support, registration, warranties and post-purchase sales.
• Suppliers enter their own data: mills and factories answer in a portal, attach certificates and reuse their answers for every brand; each answer is signed.
• Checkable records: signed passport history that anyone can verify.
• Free to start: passports on the free plan for up to 100 products, with self-serve signup and public pricing.

9. Market context

Bain & Company (June 2025, with eBay) found that Digital Product Passports could double a product’s lifetime value, and that about 90% of brands see DPPs as a regulatory burden rather than an opportunity.

10. Comparisons

• DPP-Tool: low-cost self-service passport generator (from €29/month, 2,000 products for €79/month). Cheaper for compliance-only passports; Veribl adds the supplier portal, signed records and the customer side.
• atma.io (Avery Dennison): enterprise supply-chain traceability and DPP, tied to Avery Dennison labels. Veribl is self-serve and label-agnostic, with registration, warranty and AI support on the same QR code.
• Brij: connected packaging and first-party data (from $899/month, sales-led). Veribl adds AI support, manuals and EU passports, with a free plan.
• Dyrect: Shopify-first warranty registration and claims. Veribl adds EU passports, manuals, a help center and email flows.
• Layerise: product experience platform. Veribl adds a free plan, self-serve signup and EU passports.
• Registria: enterprise product registration, demo-only. Veribl adds EU passports, self-serve signup and public pricing.
• Extend: insurance-backed protection plans at checkout. Complementary: Veribl runs the manufacturer warranty and does not underwrite plans.

Comparison pages: https://www.veribl.com/compare

11. Frequently asked questions

Is Veribl a real Digital Product Passport provider?

Yes. Veribl creates, hosts and versions passports with GS1 Digital Link identifiers, the data each rule asks for, public and restricted access levels, machine-readable JSON-LD, signed history and long-term availability, and prepares EU registry data. Automatic registry submission follows when the EU opens DPP registration.

Can a passport on Veribl be falsified or changed later?

Published versions are signed and chained, and the database refuses to change them; any change after publication fails the public check at https://www.veribl.com/verify. The brand remains responsible for the accuracy of what it publishes.

How do suppliers provide data?

The brand sends a request; the supplier signs in at https://dpp.veribl.com with a one-time email code (or uses an invite link), enters materials and certificates, attaches certificate files and submits. The brand approves the answer.

Does Veribl have an API?

Yes: REST API v1 for products, manuals, articles, passports, registrations, contacts and battery units, plus signed webhooks and an MCP server for Claude. Passport JSON-LD and signature checks are public.

Can Claude set up our product pages from our manuals?

Yes. Connect Claude to Veribl (claude.ai, Claude Desktop or Claude Code) and give it your PDF manuals: it reads them and writes them out as the help articles on each product page, with the manual's images and in your other languages, so a customer who scans the QR code finds everything the paper manual says. Guide: support.veribl.com/connect-claude.

Does Veribl integrate with Klaviyo or HubSpot?

Through webhooks and the API. There is no built-in Klaviyo or HubSpot connector.

Is Veribl only for EU brands?

No. EU passport rules apply to any product sold in the EU, and the post-purchase features work anywhere.

How do I start?

Create a free Starter account at https://app.veribl.com/auth, import products by CSV, Shopify or Akeneo, and print the QR codes.

12. Resources

• What's new: https://www.veribl.com/whats-new
• Check a passport: https://www.veribl.com/verify
• Digital Product Passports: https://www.veribl.com/platform/digital-product-passports
• Free DPP hosting (10-year availability): https://www.veribl.com/platform/digital-product-passports/hosting
• ESPR DPP requirements checklist: https://www.veribl.com/resources/espr-dpp-requirements-checklist
• DPP Readiness Checker: https://www.veribl.com/tools/dpp-readiness-checker
• GS1 Digital Link QR code generator: https://www.veribl.com/tools/gs1-digital-link-generator
• GTIN check digit calculator: https://www.veribl.com/tools/gtin-check-digit-calculator
• Barcode generator: https://www.veribl.com/tools/barcode-generator
• Support documentation, REST API and SSO guides: https://support.veribl.com
• Partner portal: https://dpp.veribl.com
• Pricing: https://www.veribl.com/pricing
• Affiliate program (30% recurring commission): https://www.veribl.com/partnerships/affiliates
• Blog and compliance guides: https://www.veribl.com/blog
• Book a demo: https://www.veribl.com/demo