Every product sold is a marketing channel.
Brands lose visibility the moment a product leaves the shelf. Veribl turns every physical product into a first-party data channel — capturing consumer identity, triggering post-purchase sequences, and driving upsell revenue across your entire catalog.
Marketing from the product
Every product sold is a marketing channel.
Not a one-time transaction — a direct, consented relationship that compounds.
Numbers that change the economics.
47% of consumers who scan register. Registered consumers open product emails at 35–45% — nearly double industry average. They buy again at 3.2x the rate of unregistered buyers.
Lifecycle emails that run themselves.
Warranty confirmation, product tips, review requests, and accessory recommendations — triggered automatically by registration. Set up once. Earns revenue forever.
What you can build
A direct channel you own, not rent.
No algorithm changes. No platform fees. No intermediary.
Segment by product, not just behaviour.
You know exactly which product each consumer owns, when they bought it, and how they use it. Segment by product category, purchase cohort, registration date, or support history — and send campaigns that are actually relevant.
| Customer | Product | Source |
|---|---|---|
| Anna M. | AirPure 3000 | QR scan |
| Thomas B. | AirPure Mini | Warranty |
| Sophie L. | AirPure 3000 | QR scan |
Accessory and upsell revenue.
The period right after purchase is when buyers are most engaged with your product ecosystem. Automated accessory recommendations sent at day 21 post-registration consistently outperform cold email campaigns by 4–8x.
Day 21 · Standing Desk Pro
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Everything marketing needs from the post-purchase channel.
Campaign analytics.
Track opens, clicks, conversions, and revenue per campaign. Segment by product, cohort, or geography. Know exactly which emails drive repeat purchases.
Register your product
Activate your warranty and get support
GDPR-compliant by default.
Consent is captured at registration with explicit opt-in. Unsubscribe links in every email. Consumer consent records stored with timestamp and source. Compliant across EU, UK, and US.
Global from day one.
Send campaigns in 40+ languages to your international customers. Veribl auto-translates based on the consumer's language preference captured at registration.
See marketing tools in action
FAQ
Consumers scan a QR code on the product or packaging. This opens a mobile-optimized product page where they can register their product, access support, and view documentation. During registration, they share their name, email, location, and product details — all first-party, consent-based data.
QR-powered registration typically achieves 20–40% completion rates, compared to 2–5% for paper warranty cards. The higher rate comes from a frictionless mobile experience, immediate value (warranty activation, product support), and no app download required.
Yes. Veribl sends data to your CRM, CDP, or marketing automation platform via webhooks or API. When a consumer registers, you can trigger workflows in HubSpot, Klaviyo, Salesforce, Segment, or any platform that accepts webhook events. CSV export is also available for all customer data.
Standard registration captures name, email, location (from device), product model, serial number, and purchase date. You can customize the registration form to capture additional fields relevant to your marketing — purchase channel, how they heard about you, product use case, etc.
When a consumer registers, Veribl automatically triggers a sequence of product-specific emails: welcome and warranty confirmation (immediate), product tips and setup guide (day 3), review request (day 14), and accessory recommendation (day 21). You customize the content and timing for each product.
You add accessories, spare parts, and consumables to your product catalog in Veribl. These are shown on the consumer-facing product page and can be recommended via email sequences. Consumers click through to your storefront to purchase. You see conversion data in your analytics dashboard.
Yes. Veribl includes a tagging system that lets you create custom tags and assign them to customers individually or in bulk. Use tags to segment by product type, purchase channel, engagement level, or any criteria relevant to your campaigns. Tags are available in CSV exports and webhook payloads.
Yes. All data collection is consent-based — consumers actively choose to register. Veribl includes GDPR-compliant consent checkboxes, one-click unsubscribe in every email, and data export/deletion capabilities. You maintain full control and ownership of your consumer data.
Turn every product into your best channel.
Get started in minutes, or book a personalized walkthrough with our team.